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Vegan ice cream: why offer this innovation in your ice cream shop?
3 de October de 2022
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Vegan ice cream: why offer this innovation in your ice cream shop?

Veganism is a philosophy of life that requires its participants to stop consuming any and all animal products. As most common ice creams contain milk in their composition, these products are prohibited for practicing vegans, a considerable part of the market that is not served by traditional ice cream parlors.
What is vegan ice cream? These options are trending because they are not exclusively for those who have left the consumption of animal products behind. Those who suffer from gastrointestinal problems, such as lactose intolerance, can also benefit from vegan ice cream, as it excludes the protein that causes discomfort in those who live with this problem.
Customers are increasingly aware of wellness trends and lifestyle changes that make vegan ice cream more appealing. In today's article, we show you the advantages of an ice cream shop investing in these products and why you should do so as soon as possible. Keep reading to learn!

Vegan demand growing

Driven by an increasing concern about climate change, animal cruelty and healthcare, the demand for vegan products on the market is growing more and more. The United Kingdom recorded a 360% growth in the number of vegans in the country from 2005 to 2015, while in the United States, the number of vegans doubled from 2009 to 2015. All over Europe there was a 150% growth in the launch of new vegan products between 2013 and 2015, and those who observe this growth are taking advantage of the opportunities in this market.

Increase in market share

If your company or ice cream shop does not make or sell vegan ice cream, there is a large portion of consumers you are not serving: those who are adept at veganism and customers with a restricted consumption of lactose.
Putting these people on your radar by producing ice cream that considers the special needs of this audience is a way to expand your customer niche and your business's share of the ice cream market. So don't just focus on producing vegan ice cream to be consumed in the store. Make popsicles, pack ice cream to go, and ensure it becomes a favorite dessert for vegans in your area.

Differentiating your brand from the competition

How many of your competitors offer special diet ice cream today? Review the local market to understand if these options are available, assess how satisfied consumers are with them (if they are present), and identify which flavors and toppings are must-haves for your vegan ice cream line.
Having options that include special diets is a competitive differentiator for your brand. In addition to vegan ice cream, you can also invest in popsicles without the addition of milk and desserts that do not contain sugars, to expand the range of options for customers who are on a diet to those with consumption restrictions due to health problems.

Variation in the ice cream shop menu

Vegan ice cream is an excellent option for those who want to diversify their ice cream menu. In addition to being able to invest in unusual flavors to compose a line of dairy-free ice creams, an entrepreneur can vary within his own vegan menu, changing the milk substitute used to give consistency to the ice creams.
Various vegetables are used to make milk substitutes, such as almonds, cashews and soy. Try to vary between these "milks" as availability or cost-effectiveness indicate. This will allow you to always have several vegan products, without having to charge much more for them than you charge for regular ice cream.

Vegan ice cream as a Premium product

Another option is to offer vegan ice creams as a Premium product , using price differentiation to your advantage. More elaborate flavors, pieces of fruit, toppings and other vegan foods (such as cookies and candies) integrated into the ice cream, create a more elaborate and attractive product for the customer and can be priced differently by your ice cream shop.
Research popular recipes among vegans and adapt their components so that they can be consumed in the form of ice cream, while also customizing popular and traditional recipes so as not to exclude vegans. There are a multitude of strategies when it comes to defining the vegan menu at the ice cream shop, and you should be attentive to customer feedback to be able to meet expectations and gain more market space with your vegan ice cream.

Potential to enter new markets

Not all ice cream shops make vegan ice cream, which means that when your company starts producing these foods, you win the chance to stand out as a supplier in the category. Bakeries, supermarkets and convenience stores, for example, always sell ice cream, but rarely have a vegan option to cater to this niche of customers.
Your company can package products and sell not only direct to the consumer, but also to businesses like these. Thus, it increases its presence and familiarity in the local market and gains valuable market share.

Company promotion with vegan ice cream

Vegan ice cream is also an excellent strategy to promote your company. Exclusive materials, social media posts, and other promotional efforts can gain an extra edge with seals that show the absence of animal components in part of the ice cream in your product line.
These seals also serve to make the packaging more attractive to consumers as they are invited to try flavors they may not be familiar with. Don't forget to put them on all products in the vegan line to attract the attention of customers who have diets restricted by lactose and other components of regular ice cream.
It is possible to make vegan ice cream in a variety of flavors using milk substitutes. Investing in this consumer will differentiate your ice cream shop from the competition, open a new space for it in the market, and increase sales. as well as customer loyalty.

Did you like to know more about this trend and understand why it is a good idea to invest in vegan ice cream? Ready to start producing these foods? Talk to a Finamac™ consultant right now or ask us for a consulting service and see how we can help!

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