How To Make A Great Brand

Having a great brand is just as important, if not more, than having a great product. People come to rely on a brand for a trustworthy product. Commerce is more than just the exchange of good and services. There's a psychological factor that most business owners neglect to address. We are going to deconstruct what it means to have a great brand and how building consumer confidence is key to success. 

What's in a Name?…

A name in of itself is not that significant. But, how that name evokes the subconscious is. The name of your company is the psychological face of your company. Whenever someone speaks that name, mental images will rush into the consciousness of whoever hears it. A name must be simple enough to remember but complex enough to not forget. 

Names almost always accompany the logo, the logo is what identifies the product. Its the signifying factor to a consumer when looking to buy something so a name is important. 

Logo Is My Name-O

A visual logo is actually a bit more simple. Sometimes a logo can be just the name of the company. How many people know what Coca Cola looks like? It's just the name and the font that distinguish it from other colas. 

Logos should be kept clean and simple. Notice a theme here? Simplicity is key to brand recognition. People need to immediately know your brand from 50 yards away. A simple logo will help identify your product anywhere in the world. 

Instagram Please

Social media is here to stay. Its replaced magazines and newspapers as the top media form for the 21st century. Most if not all advertising budgets now occupy social media. Creating content, sponsoring ads and developing your brand is now essential in today's market.

The two major social media outlets today are Tik Tok and Instagram. Facebook has fallen behind with the younger generation but Instagram, a subsidiary of Meta, INC, has continued to grow. New short form video and eye catching photos with captivating descriptions are 3 components to making your social media account an effective resource. 

Social media can no longer be swept aside as a “young person's” hobby. Embracing it, curating it and utilizing it will help your business grow. 

For Sale

Now we come to the “why” you're in business, the product. The item or service that you're selling, in this case ice cream, has to be able to stand out from your competitors. With something like an ice cream shop, it has to be a place where people feel comfortable, safe and happy to spend their hard earned money for your product.

Creating a space or invoking an emotion of comfortability is what people identify the most when purchasing a product. Other feelings of wanting to feel superior, desired or important are the other motivations for consumers' choices. For this example we are focusing on ice cream/gelato. 

Great restaurants/shops are a beacon within the community it serves. Ice cream/gelato is most often associated with celebrations or an exciting night out of the house on a hot summer's night. Baseball teams have either celebrated their championship or regained their pride after a loss at an ice cream shop. Date nights at a gelateria are ingrained as the “first time I met you”. These important, priceless moments wouldn't have been possible without a place to go where people can get a tasty cold treat at a great shop. 

You’re Ready

You now have a clear road map on what to do. Develop your brand, consider the customer, create an environment, refine your product and work hard. The key to any business is devoting yourself to it completely. Having an ice cream shop or a gelateria is a 24/7 responsibility that has immense profit potential if carefully built. 

Building your brand is more than just having a great product. It's about having a great public image. It's about building trust and competence within your community.

When you're ready Finamac is fully stocked with the finest quality machines at the best prices to help you create the best product.