Discover How to Increase the Average Ticket in Your Ice Cream Shop

If you own an ice cream shop, you know that one of the main performance indicators for your business is the average ticket.
This indicator represents the average amount spent per customer on each visit to your establishment. Increasing the average ticket means not only increasing your revenue, but also optimizing the sales potential per customer.

Want to know how?
In this article, we will explore practical strategies to increase the average ticket of your ice cream shop without compromising customer satisfaction.

1 - Bet on Irresistible Combos

Combos are a classic and effective strategy.
Offer combinations that encourage customers to consume more at a promotional price. For example:

- "Buy 2 scoops of ice cream and get an extra topping."
- "Family combo: 4 cups of ice cream at a discount."

These offers increase sales volume while providing a perceived value to the customer.

2 - Offer Quality Upselling

Train your staff to suggest upgrades or add-ons in a natural and friendly way. Here are some examples:

- Offer additional items, such as sprinkles, fruit, or whipped cream.
- Suggest a larger portion size for a small price difference.
- Offer beverages such as coffee, milkshakes, or coconut water to go with the ice cream.

The key is to present these suggestions as opportunities to improve the customer experience.

3 - Create Unique Experiences

Experience is a decisive factor in customer choice. Create products or moments that customers cannot find elsewhere.
For example:

- "Special Gourmet Cup" with a different presentation and premium ingredients.
- Ice creams personalized with the customer's name or favorite theme.
- These differences usually justify a higher price and increase the average ticket.

4 - Offer Loyalty Programs with Attractive Rewards

Encourage customers to spend more by offering rewards in exchange for loyalty.
Example:

- For every R$50 spent, customers earn points that can be exchanged for a free ice cream.
- Create loyalty tiers that reward customers who spend more frequently.

This not only increases the average ticket, but also encourages repeat customers.

5 - Take advantage of special dates

Use special dates as an opportunity to create themed promotions or exclusive products.
Example:

- Children's Day: special combos for parents and children.
- Summer: promotions on popsicles and tropical sundaes.

These actions help attract customers and encourage additional purchases.

6 - Invest in Seasonal and Limited Edition Products

Scarcity creates desire. Offer special flavors or combinations for a limited time.
For example:

- Special edition ice creams for Christmas or Easter.
- Seasonal flavors like mango and coconut in the summer or hot chocolate in the winter.

Customers are more willing to spend when they perceive a product as exclusive.

7- Invest in an Attractive Window Display

Product presentation is essential.
Put a lot of effort into your display window, highlighting the most profitable and appealing products.
Use signs or menus with appetizing images and detailed descriptions to arouse customers’ desire.

Conclusion

Increasing the average ticket price at your ice cream shop requires planning and creativity.
Focus on providing value to your customers, whether through special offers, unique experiences or irresistible products.
With these strategies, you will not only see your revenue grow, but you will also strengthen your relationship with your customers, ensuring that they keep coming back.

Now it's your turn! Which of these strategies will you put into practice first?
Share in the comments and keep following our blog for more tips on success in the ice cream business! 🍦