Do you know what an ice cream showcase is? It is very different from an ice cream freezer or common storage freezers. With a showcase it’s possible to exhibit the gelato and ice cream in ideal temperatures while it's waiting to be served. Showcases are strategic when it comes to helping customers visualize products before consumption. Here, we discuss how they can be used to increase sales, and what products can be displayed to help optimize the customer experience. The popsicle, ice cream and gelato market is on the rise. Since 2009, products made in peculiar flavors, specially those with alcohol content, stand out in sales. They are a novelty treat sought after by tourists or patrons wanting something completely new. However, just producing delicious treats is not enough to increase sales. A suitable store offers an inviting space, full of light and comfortable seating, which is key to helping increase customer traffic. That's why the ice cream showcase is a relevant piece of equipment. It helps create an exhibition environment so that the entrepreneur can distribute the products in a way that makes the customer feel at ease. Establishments that have already installed ice cream showcases have shown a 30% increase in sales compared to using a common freezer. One of the reasons for this phenomenon is that the temperature in the conventional freezer is not even. At the top, the ice cream sometimes stored in the boxes, can get soft while ice cream stored deep down, can get very hard. The experience of serving the ice cream or ice pop, for the customer, is compromised because of the lack of consistency. With our showcase this does not happen. All products are temperature controlled in a professional manner making the act of serving ice pops or ice cream easier, faster, with customers being truly satisfied with their purchase and their experience. ______________________________ A showcase should draw the customers' attention to a product. In it, you should be able to see all the flavors and get an idea about the product before you even hold it in your hands. They should attract the customer as soon as they enter the store, making them more likely to consume. The showcases add value to the sale because they maintain the integrity of the ice cream or ice pop in between sales. An attractive and inviting store is required for consumers to feel comfortable in a space which will help them spend more time at the establishment. More time within the store usually means the customer is more likely to spend money on your products. Making your space more inviting is essential to increasing profits —and a showcase is perfect to help create the ideal environment. Simple freezers are not adequate for the marketing of ice cream, gelatos and other similar products to be viewed in-store. They do not have the appropriate surfaces for items to be observed for a long period of time. They need to be opened and closed frequently to be able to show a curious customer what they might be purchasing. A showcase, on the other hand, allows all the food to be exhibited in a safe and temperature controlled area. Its double tempered glass sections are made specifically for customer viewing. All of these factors help add value to the desserts your company sells. As a result, when value increases the chances of marketing large volumes of products also increases. Here are some ideas that can help you use gelato and ice cream showcases even more efficiently, allowing you to make bigger profits. Feature most popular products Certainly, there are ice cream flavors that are the most popular in your establishment. Try organizing the showcase so that they are in the spotlight, but close to different flavors. Especially those that aren't selling so great. So when the customer is trying to look for a familiar flavor they will come across something they might not have tried before. Whenever possible, make changes to the way food is distributed for display. If a new flavor has been released recently, it is ideally positioned. Periodically, you can adjust the way products are displayed, either because some of them have become more popular over time or to increase the search for them. Every ice cream shop owner knows that there are places in his establishment that are viewed first: some are right in front of the door and others, in the brightest section of the store. Make sure your chosen window is in these locations. This will help increase sales quickly. To make your store even more attractive, customizing the showcase is a good idea. Look for manufacturers who have the option of customizing colors and equipment. What other products can be placed in showcases? It's not just Gelato and ice cream that can be exhibited in the windows. Popsicles and other frozen desserts, such as pies and parfaits, can also be placed in this space. A company has a lot to gain from using this equipment to highlight all the cold foods it markets. When products are displayed in a showcase, the customer can clearly view all available flavors, giving a clear view of all the possible choices —and makes customers who didn't plan on buying anything, not able to resist after seeing it. Even ice cream parlors that do not sell gelato can benefit from the equipment: ice cream, when displayed in showcases, also becomes more attractive. It is important to remember that the company should not store the products inside the showcases. They are used during breaks when the shop is open. To store products overnight, equipment such as walk-in freezers are appropriate. This is because the icy products are stored in temperatures of up to 64,4 ºF. The showcases, on the other hand, have the right temperatures for the exhibition and consumption of food which is warmer. An ice cream showcase is an efficient way to make viewing your products simpler while protecting them from exposure to heat. Before interacting with them, the consumer chooses exactly what products they're looking for —and the clerk only removes it from there at the time of purchase. Want to find out which ice cream showcase is right for your store? Contact FINAMAC and learn about some of the best options on the market!What are the benefits of the ice cream showcase?
Attracting the consumer to the products
Store Appearance
Making Gelatos accessible
How to increase sales with showcases?
Change the layout of Gelatos and ice cream
Place the showcase in an accessible place
Customizing showcases
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[…] of well-designed gelato showcases cannot be overstated. These showcases serve as more than just a storage unit for gelato; they are key elements in creating an inviting environment that entices customers. By strategically […]