What makes customers become loyal to a brand or prefer the production of ice pops made in your ice cream shop to those made in others? Marketers have been asking this question for years and have come to some conclusions. Update your menu How long has your ice cream shop been working with the same menu? Customers love traditional products when they are already familiar with a brand. But new and different products could drive them to try other storers from time to time. Therefore, periodically updating your ice cream shop's menu is a way to satisfy their curiosities without losing their business. Invest in your own production Do you produce all the ice pops that are sold by your company or do you purchase some of them from outside suppliers? Making your own ice pops is a great way to reduce costs and create product exclusivity. Take a chance on pieces of fruit The texture of ice pops is usually the same in most ice cream shops. Therefore, customers often do not think about this product when recommending one ice cream shop or another. You can do it differently and start including fruit in your production. Invest in new packaging The first thing we do when buying ice cream is eat with our eyes. It is by observing the characteristics of a product's packaging that we discover whether or not it is ideal for us. Therefore, investing in the design and quality of packaging used by your ice cream brand is another way to innovate in ice pop production and make it unique and exclusive. Invent new recipes Do you use third-party recipes to make ice pops at your company? It's not hard to understand why this could be a problem. Recipes that were not produced by your team are generic and can be found at other establishments, which makes your ice cream seem lower in quality compared to the competition.
Customers develop relationships with the companies they frequently patronize, which makes them feel at home when visiting a store or website and purchasing a product. Often, they identify with the values of a particular brand and will only purchase items from that company because of it. In many cases, this loyalty also reflects a preference for one style of care over another.
There are several ways to win over your customers once you know that. But, there are few guides and tutorials that teach you how to innovate to begin increasing customer loyalty.
That's what we'll do in this article.
We will show you innovative strategies in ice pop production and how to win over new customers and make them loyal advocates of your brand. So, read on!
Include new seasonal flavors, take a chance on ice cream with unusual combinations of filling, and look for textures, fruits and syrups that make your ice pop production unique. This will increase your ice cream shop's word of mouth and profits as well. Everyone will want to visit the establishment that sells special ice cream each season and you will have lots of new customers showing up at your ice cream shop.
When you sell ice pops from other brands in your store, you are not promoting your work, but offering a product that can also be found elsewhere. This does not promote customer loyalty. When you make your own ice pops with selected ingredients and different flavors, the customer has no choice but to visit your store.
Creating a differentiated item, with a unique flavor and texture, will help drive repeat business as your customers turn to your shop whenever they get a craving for that flavor. Bet on textured ice pops to increase your brand's share of the market and promote these new offerings to customers so that they have a reason to want to try your products.
Try different materials, flashy colors, photos of the real products and don't forget to put all the details, your brand contacts (website, Facebook, Instagram, phones, etc) and observe the results in sales!
Making different types of ice pops is also a way to innovate your ice cream parlor's ice pop production. Get to know these different types better and learn how to make them to capture customer loyalty.
Take courses, workshops and training that will help your team understand how an ice cream recipe is made and what it takes to make it stand out from the rest. Invest in your team so that it can bring better results to the company in the form of recipes, flavors and textures that will win over your customers. All investments must reflect what is expected of your brand in the coming years, that is, they must help in the speed of its expansion in the market.
Differentiating your company's ice pops from those made and sold by other organizations is key to winning customer loyalty. Innovating your production will give your customers one more reason to visit your store and not the competition. They’ll get a taste, shopping experience, and product they can't find anywhere else.
Ready to start winning over new customers with your brand's exclusive production of ice pops or with new flavors and packaging that highlight the quality of your products? Start implementing the tips we mentioned here as soon as possible. You won't be sorry, we guarantee it!
So, what did you think of these tips? Take the opportunity to discover the Finamac™ products that will help you in this endeavor. Talk to one of our consultants right now and learn about our recommended equipment. We can help you customize your products, so take the opportunity to ask us for a consulting service.
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